Face refers to the position of the clubface in relation to the target line. There are three types of faces: square, open and closed.
Sentence: Jim made sure to position the face of his club at the right angle for his next shot.
Sentence: Jim’s shot went straight to the target, thanks to the square position his club had at impact.
A square clubface at impact will likely produce a shot that starts straight, but could spin sideways if the club path is not straight. Indeed, it could spin counter-clockwise for a hook, or clockwise for a slice.
A club that is put down in an open face position will see the clubface aiming towards the outside of the target line, or to the right for a right handed golfer. Open club faces are often used when using wedges in order to augment the loft of the club and ultimately to send the ball on a higher trajectory.
Sentence: In order to increase loft and send the ball very high Jim set up his wedge with an open face.
An open clubface at impact will likely produce a shot that starts right. It can produce a push if the club path matches the open face. Otherwise, it can also produce a push slice (clockwise spin) or a hook (counter-clockwise spin).
Sentence: Jim struck his ball with a hook which was likely the result of his club hitting the ball with a closed face.
A closed clubface at impact will likely produce a shot that starts left of the target. It can produce a pull if the club path matches the closed face. Otherwise, it can produce a pull hook (counter-clockwise spin) or a slice (clockwise spin).